{"id":2329,"date":"2018-10-23T16:23:57","date_gmt":"2018-10-23T14:23:57","guid":{"rendered":"https:\/\/www.rwth-if.de\/?page_id=2329\/"},"modified":"2018-10-24T18:50:12","modified_gmt":"2018-10-24T16:50:12","slug":"customer-focusing","status":"publish","type":"page","link":"https:\/\/rwth-if.com\/en\/offer\/customer-focusing\/","title":{"rendered":"Customer Focusing"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]\n

Walking in the Customer’s Shoes<\/h1>\n[\/vc_column_text][vc_column_text]\n

Success is that which wins over the customer. That is why the viewpoint of the target group is at the center of all considerations right from the start.<\/h3>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1522221553568{padding-right: 25px !important;}”][vc_column_text]\n

Recognizing Needs<\/h2>\n[\/vc_column_text][vc_column_text]A new product must satisfy a demand to become successful in the market. That is why developers at the Innovation Factory think from the standpoint of the customer. The user story answers the following questions: What are our customer’s objectives? What are their activities? What are the customer-side criteria with regard to requirement and acceptance? The user story is consciously kept short and concise and generally doesn’t include more than two sentences.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]\n

Customer Feedback<\/h2>\n[\/vc_column_text][vc_column_text]Another unique feature of the Innovation Factory is its quick access to actual customer feedback. Initial user experiences are collected by way of acceptance tests using prototypes close to series production. The results are fed back immediately into further development. Such authentic data contributes significantly to the positive reception of the final product in the market and to creating an emotional connection.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″]
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Campus GmbH\/Moll <\/p> <\/div>[\/vc_column][vc_column width=”1\/2″]

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Campus GmbH\/Moll <\/p> <\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/5″]1. Ideation <\/a>[\/vc_column][vc_column width=”1\/5″]2. Customer Focusing <\/a>[\/vc_column][vc_column width=”1\/5″]3. Development <\/a>[\/vc_column][vc_column width=”1\/5″]4. Prototyping <\/a>[\/vc_column][vc_column width=”1\/5″]5. Industrialization <\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Walking in the Customer’s Shoes [\/vc_column_text][vc_column_text] Success is that which wins over the customer. That is why the viewpoint of the target group is at the center of all considerations right from the start. [\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1522221553568{padding-right: 25px !important;}”][vc_column_text]…<\/p>\n","protected":false},"author":36,"featured_media":2175,"parent":1843,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2329","page","type-page","status-publish","has-post-thumbnail","hentry","odd"],"acf":[],"yoast_head":"\nCustomer Focusing | Innovation Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rwth-if.com\/en\/offer\/customer-focusing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Focusing | Innovation Factory\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Walking in the Customer’s Shoes [\/vc_column_text][vc_column_text] Success is that which wins over the customer. 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